Marketing plan guidelines
Before you complete this marketing plan template and start using it, consider the
following:
1. Do your research. You will need to make quite a few decisions about your
business including existing marketing strategies in a particular geographical region.
By having the right information to hand you also can be more accurate in your
analysis.
2. Do not attempt to fill in the template from start to finish. First decide which
sections are relevant and set aside the sections that do not apply. You can always
go back to the other sections later.
3. Use the marketing plan guide. The marketing plan guide below contains general
advice on marketing planning and a complete overview with details on each
question asked in the marketing plan template.
4. Get some help. If you aren’t confident in completing the plan look through the
marking rubric to provide you with advice.
5. Review. Review. Review. Your marketing plan is there to make a good
impression. Errors will only detract from your professional image. So ask a number
of impartial people to proofread your final plan.
M003LON – End of Module Assignment – Assignment Details
Assignment 2 – End of Module Assessment – Individual Marketing Plan (60%)
M003LON – End of Module Assignment – Assignment Details
Marketing Plan for an existing company in your subject area.
As the final assignment for this module, you are required to write a Marketing Plan for the implementation of the marketing strategy of an existing company in your subject area from the list below (e.g. H&M in Spain). This plan should identify the existing strategies and ways in which the company could generate value for stakeholders in a specific market.
Select one company form the list below, please select a company which is in your subject area.
1. Facebook
2. TUI
3. H-P
4. Next
5. Nike
6. Occidental Petroleum
7. Spotify
8. H&M
This assignment should be presented in a standard marketing plan format of between 2,000 – 2,500 words and submitted to your tutor for assessment through the usual channels.
Please submit your work via Moodle at by 9am on the Monday of Week 11.
Module learning outcomes assessed in Assignment 2:
Knowledge and understanding learning outcomes
L1: To debate module concepts and theories
L2: To use the theory to conduct competently the analysis of contemporary marketing issues
Cognitive and critical learning outcomes
L3: To compare and contrast different theoretical frameworks in order to address practical business matters
L4: To develop independent lines of argument supported by evidence
L5: To apply critical thinking in using theoretical knowledge and student’s own ideas
Transferable skills
L6: Team-working skills and personal communication
L7: Utilising modern technologies and electronic resources to obtain and analyse relevant data
Your writing should include references within your text with a full list of references at the end of your document using the Harvard referencing format – CULC referencing guide.
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