Executive summary for a Business Plan

:  (MS Word or equivalent)

 

Construct a ten to thirty (10-30) page business plan. Note: Twenty (20) pages are sufficient for most businesses.

 

  1. Write a one to three (1–3) page executive summary for your business plan, in which you justify:
    1. A clear and concise business concept.
    2. A thoroughly planned business concept.
    3. A capable management structure.
    4. A clear-cut market need.
    5. Significant competitive advantages for your business.
    6. Realistic financial projections.
    7. That investors have an excellent chance to make money.
    8. A realistic and developed exit plan.

 

Note: Read Chapters 4 and 18 of the course text: Successful Business Plan . Use the plan preparation worksheets on pp. 58–61 and the sample executive summaries on pp. 62–66 to help guide you, choose to write either a synopsis summary or a narrative summary, and include highlights from the each section of your business plan.

 

  1. Combine all of the sections stated below and revise your initial business plan draft, which you submitted in Week 8, based on feedback you have received.
    • Executive Summary
    • Company Description (Assignment 1)
    • Industry Analysis and Trends ( Assignment 1 )
    • Target Market ( Assignment 2 )
    • Competition ( Assignment 2 )
    • Strategic Position & Risk Assessment ( Assignment 1 )
    • Marketing Plan & Sales Strategy ( Assignment 2 )
    • Operations Plan ( Assignment 3 Part 1 )
    • Technology Plan ( Assignment 3 Part 1 )
    • Management & Organization ( Assignment 3 Part 1 )
    • Ethics & Social Responsibility ( Assignment 3 Part 2)
    • The Financials ( Week 7 Discussion )

 

  1. The Financials and the Management description—must spark enough interest to convince a reader to continue. Enhance the two (2) mentioned sections to appropriately engage the reader.
    • Hints: The financial section of your business plan will be derived from the previously completed financial worksheets.
  2. Format your assignment according to these formatting requirements:
    • Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
    • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
    • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

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