marketing concept

Question: Critically evaluate the marketing concept. To what extent do you believe it is still relevant in today’s world?
Hi, paper must be critically evaluated and not descriptive at all. I will send you the list of references (pdf format) that you have to base the paper on. Please read those references carefully and do the essay according to those references and you can add the relevant references that you think is appropriate. At starting point (introduction), please start your arguments with Levitt (1960) marketing myopia then evaluate marketing concept and discuss how the marketing concept has been changed and if its still relevant today. Please use the academic journal articles that are available online so I can check them later as well.
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