Apple Product
State how the mission statement provides guidance for the company’s organizational activities.
Evaluate the company’s mission statement per each of the four questions posed in the Hull article.
Rate the company according to the 5 star rating system used in the Fortune 500 list, stating how many stars would you rate the mission statement. Explain your rationale.
Rewrite the mission statement so that it better addresses the four questions and forms a complete mission statement.
Here are four essential questions your company’s mission statement must answer:
What do we do?
How do we do it?
Whom do we do it for?
What value are we bringing?
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