No reference. Just make a value chain chart based on this Lego case.
Here is the outline:
core: brand. differentiation from other toy maker – 6 cores – (unique product – the brick;)
table for lego core:
1. 6 cores intergraded into value chain table.
2. Any development thats against the 6 values.
Theory: Differentiation. Value chain/creation. Survivor ship bias for knowing when moving away from the core (it arises when company is doing badly)core: brand. differentiation from other toy maker – 6 cores – (unique product – the brick;)
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