Company X has been using the RAPid platform for some time and their 3 year contract is coming to an end. You have had regular meetings and on the most part they have been happy but have recently had some problems with the accuracy of their data. They have saved £28m as a result of using RAPid. They have asked you for a proposal for a 12 month contract. They may also be interested in our Contract Management app. In passing they mentioned that their Marketing Director is having problems accessing his data. They confirmed that they would be reviewing the market.
Your Objective
Prepare a proposal which you are going to present to your INTERNAL management team to obtain their approval to proceed and justify the reasons for your suggested approach. Your aim is renew the contract for as long as possible at the best price including any cross sell and upsell. You need to sell the value of the platform to Company X and align with their objectives.
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