This coursework is designed to help student develop abilities to link theory wit Leave a reply This coursework is designed to help student develop abilities to link theory with practice so that gaining in-depth knowledge of key marketing principles inthe digital environment and a complete understanding of how to systematically develop an integrated digital marketing strategy in real business contexts.Students will have opportunities to apply tools and techniques obtained during the lectures to the real business case in order to identify marketingopportunities and challenges businesses face in the online marketplace and critically evaluate the communication effectiveness of a broad range of digitalmedia channels in meeting specific business and marketing objectives. Such strategic thinking and practical competencies are of core skills in pursuing thecontemporary marketing career This entry was posted in Marketing on December 5, 2021 by .

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