Locate a state or local news report about a press release from your state or local government.

Write a paper of no more than 1,250 words that completes the following:

  • Explain the role of the media in the dissemination of the press release.
  • Describe key interest groups and their agendas in relation to the press release.
  • Identify if the press release should be informative, persuasive, or a combination, and explain how this choice affects agenda setting.
  • Identify the main points and subpoints of the press release.
  • Identify the key points and subpoints as those of value or are fact based.
  • Outline possible venues for delivery of the press release.
  • Evaluate the effect of the media in agenda setting and public opinion.
  • Identify the pros and cons of public relations.

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