Structure: Strategic capabilities internal analysis matching/converting exte Leave a reply Structure: Strategic capabilities internal analysis matching/converting external analysis, including a summary prioritising strategic issues. Selection of key strategic issues. Cleary defined marketing objectives derived from analysis (Max 2 SMART Objectives) Selection of competitive position / advantage Direction of Action internal / external development; growth strategies (if the objectives set refer to growth/improvement of current position) Targeting and Positioning Utilisation of a Marketing Mix Programme to support strategy Evaluation of key strategic optionsDoes the report summarise by explaining briefly how the proposed strategic choices are capable of exploiting and/or avoiding major issues identified within the situation analysis This entry was posted in Marketing on December 5, 2021 by .
