STRATEGY IN DEPTH (FOR RECONCRAFT – IN PHILIPPINES

Your task is the following:

Your job is to write an in depth strategy for Reconcraft, a leading manufacturer of shallow draft work boats designated towards law enforcement, military and emergency response. The in depth strategy is regarding the Philippines (the country Reconcraft would like to enter into) The website to this company is http://reconcraft.com

Your objective is to answer the following bullet points listed below. Just to be clear, this assignment is regarding Reconcraft wanting to enter into the Philippines, hence the bullet points are related to this matter and trying to obtain all the necessary information which would help Reconcraft better understand the Philippines.

These are the bullet points you must answer. I have given you 5 pages to do this, however, you are not required to fulfill the 5 pages if all the necessary questions are answered in less the 5 pages. Please remain concise and on topic.

YOUR QUESTIONS / (STRATEGY IN DEPTH (FOR RECONCRAFT – IN PHILIPPINES)

1) Discussions of pros and cons to different entry modes (exporting, licensing, CKD model, foreign direct investment, in-country distributors, master distributors, or joint venture)

2) Methods of entry from competitors that have been successful and unsuccessful.

3) US government links or sources to assist ReconCraft (POCs for specific country)

4) Selection of preferred entry mode for ReconCraft (Review modes of entry w/Reconcraft)

5) 2 – year entry plan to include method of entry and detailed sales and marketing efforts with respective approach.

6) Detailed budget associated with entry plan to include all expenses less R&D costs.

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