research project

1, What is your gender?
o Male
o Female
o Others

2, What is your age range?
o Under 18 years old
o 18-25 years old
o Above 25 years old

3, What is your nationality?
o Asian
o European
o British
o American
o Others
4, What is your occupation?
o Student
o Professional
o Others
5, Which coffee shop brand that you frequently visit?
o Starbucks
o Costa
o Pret A Manger
o Others
6, How often do you visit Pret A Manger?
o Everyday
o 4-6 times per week
o 1-3 times per week
o Never

7, What are the purpuses of visiting a coffee shop?
o Just for meals
o Gathering
o Relaxation
o Study
o Reading
o Others
8, What’s your favorite order?
o Hot Drinks
o Ice Drinks
o Cakes and Desserts
o Sandwiches and Hamburgers
o Salad and Fruit
o Others
9, Which kind of food or drink is the price you most dissatisfied?
o Hot Drinks
o Ice Drinks
o Cakes and Desserts
o Sandwiches and Hamburgers
o Salad and Fruit
o Others

10, When you go to a coffee shop (like Starbucks, PRET or COSTA), how much do you always spend at there?
o Less than £3
o £3-5
o £5-9
o Over £9

11, Rate the importance of each factors below affecting your choice of coffee shop?
o Quality of drink and food
o Price
o Service quality
o Location
o Atmosphere of the shop

12, What do you care about the place when you enter a coffee shop?
o Design
o Music
o Coffee and food quality
o Customer services
o Promotion campaign (discount, free drinks, loyalty card, etc.)
o Others
13, Which factors below that you think Pret A Manger matches your favor?
o Design of the shop
o Music
o Coffee and food quality
o Customer services
o Promotion campaign (discount, free drinks, loyalty card, etc.)
o Others

14, Do you know any of these marketing/advertising channels?
o Pret A Manger’s shop
o Pret A Manger’s newspaper promotion
o Pret A Manger’s Online channel (online newspapers and social media platforms)
o Pret A Manger’s Flyers/Leaflets
o Pret A Manger’s Mobile Maketing
o Others

15, If a coffee shop holds promotional activities, which kind of promotion would you like to accept?
o Discount voucher
o Gift
o Gift card
o Others
16, The fact that a coffee shop served only fair-trade coffee/tea and locally grown food would influence my decision to go there:
o Greatly
o Somewhat
o It wouldn’t
o I don’t know what fair-trade coffee/tea is

17, How do you rate the accessibility and availability of Pret A Manger’s branches (with 5 stars being very satisfied)
o 1
o 2
o 3
o 4
o 5
18, How would you like to try new products in our brand?
o Totally agreed
o Agreed
o Moderate
o Disagreed
o Totally disagreed

19, Please rate your satisfaction with the brand quality of Pret A Manger. (with 5 stars being very satisfied)
o 1
o 2
o 3
o 4
o 5

20, What is the reason for you to remain or switch over to other brands?
o Theirs products are the same to you
o Their products are unique to you
o Convenience
o Competitive price
o Product’s diversity

• High Quality custom-written paper