Task one assessment criteria:
Your task one submission should be produced in a report format and should address the following assessment criteria:
1.A background to the organisation that explains its current market position (strengths and weaknesses), international marketing experience, and its need to explore new markets.
2.A ‘rough market screening’ of potential markets.
3.A ‘fine market screening’ and ranking of markets which will lead to the selection of one market.
4.A critical analysis of the international market, including the analyses of customer buyer behaviour (and potential segments), and competitors within the market.
5.A SWOT analysis that summarises your main findings.
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