Instructions for the Research Report Option:Involves writing a two-page report Leave a reply Instructions for the Research Report Option:Involves writing a two-page report about an empirical research article from one of the two most recent issues of the following top three marketing journals listed here: Journal of Marketing Research, Journal of Marketing, or Journal of Consumer Research. The article you select must involve an empirical investigation (including a data collection effort using experiments, surveys or other methods).Your report of the article should be structured using the following headings:(a) the research question(b) topic/subject matter(c) contribution of the work to research in marketing and to marketing practice over prior work that has been conducted (and referred to in the article)(d) the methods used(e) key findings(f) bibliographyFormatting:12-pt font1.5-line spacingFirst and Last NamePDF file with your full name in the titleDO NOT do any of the following, otherwise your report will be sent back, and you must re-do it:Conduct your own research. This assignment is a research report on an already published articleIncrease font sizes and spacing to reach two pagesAssume half a page counts as a full page. A “two-page research report” includes two full pages This entry was posted in Marketing on December 4, 2021 by .

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