CUSTOMER BENEFITS PACKAGES AND VALUE CHAINS

ASSESSMENT –
UnitTitle OperationsManagement
AssessmentTitle: Customer Benefits Packages and ValueChains
Type ofAssessment: CaseStudy
Length/Size/Amount: 1500 – 2000words

Task

Identify two organisations in an industry of your choice. These organisations must have clearly different value chain designs and structures. It is recommended that one should be based around a purely physical product or products (a Good) and the other an intangible product or products (aService).
For these two organisations, complete a case study analysisthat treats thefollowing:
1. Describe, compare and contrast a primaryCustomer Benefits Package from eachfirm.
2. From both the customer’s and management’s viewpoints, compare and contrast the value chain design and structure for the two organisations. You should include discussion on the advantages and disadvantage of each value chaindesign?

Analyse the two different organisations relative to how they define their operations strategy in different ways. In doing so you should define each firm’s strategic vision, strategy, and competitive priorities. You should also clearly identify what operations management have to be good at to make the organisation asuccess?

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