Confirm the Advertising Media Requirements
Scenario:
Acting as a manager in your business, you are required to brief an external media agency to construct a media plan to resolve some marketing issues for your organisation.
The brief must have sufficient clarity and detail to articulate the issue, the response required, and set parameters for an agency.
The Assessment Task has been designed to include:
• profile of the target audience
• product and market factors
• legal and ethical constraints
• budget, timing and next steps
Instructions:
1. Complete the attached template for your selected brand, product or service that you will develop your media plan.
2. Submit your completed template into Blackboard under Assessment Task 1.
3. This briefing document must remain within 3 typed pages (excluding attachments)
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