For this assignment you are required to assume the role of a strategy consultant to your current company (Abbott Laboratories-Pharmaceutical Company) and prepare a strategic board level management report on the company’s key competitive strategic issues addressing the following questions:
1. Using appropriate academic models and concepts identify and discuss the main internal and external factors that have affected the chosen organization and influenced the strategies it has employed to date. (30%)
2. Looking forwards, and again using suitable strategy models where appropriate, critically assess whether the organization’s current strategies offer a good fit between the its resources and capabilities and the evolving external environment, identifying whether there are any areas of opportunity or risk that need to be addressed by senior management? (40%)
3. As a result of your previous analysis, identify at least two strategic options for the organization, and make recommendations to the senior management about which one of these strategies it would be best to follow, supported by your reasons and commenting on how you would implement this single strategy. (30%)
Word Count: 2,500 words
(+ – 10% excluding cover and contents pages and appendices)
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