Your task
1 Choose an organisation for which there is a large amount of information available about both the industry and the firm. Small private companies can be used but are not usually a good idea. You may not choose companies which feature in the large case studies in the Johnson & Scholes and Grant textbooks, or companies used for in-class teaching. Please confirm your choice of company with your tutor before proceeding. Oman Air.
3. The Individual Report. This is the only graded submission.
• Provide an analysis of the business environment of the firm. You should consider the main competitors and their competitive position; market details (value; share etc.); current trends in the market; future trends in the market (attractiveness of the industry).
– Oman Air is a company owned by Oman Government, Ministry of Finance and it the National Carroir for Oman locally, therefore there is no competition internally. For the external market, high competition between Oman Air and surrounding countries in Gulf like Emiratis Airline, Qatar Air ways…etc and they are much larger than Oman Air.
– Going back to the local flight, Oman air is the national carrier for the flight within the country, however due to the pressure from local people with regards to cost and timing of local flights government decide to introduce low cost flight between the airport in inside the country through a competitive tendering which become as big risk for Oman Air that someone new may take their internal share and the tender is ongoing. (Please review the info about this on the internet)
– Its import to use Porter five forces models to analysis the firm.
• Provide an internal analysis of the firm giving details of its current strategic position and tactics. You should also consider the resources and capabilities of the firm and how they impact upon the success or otherwise of the firm (distinctiveness of the firm).
– To evaluate their internal resources using VRIN analysis model, information may be collected from websites, and maybe Oman air website.
• Identify and evaluate possible strategies at the corporate and at the business level based on the previous analysis.
– While Oman air facing potential competitor to share with them local flights, they have to make sure that the win the tender for the low cost flight which they are participating in, in case if they did not than it a high risk as the face high competition in international flight.
• Recommend the route forward. Provide an explanation of the scenario chosen and critical analysis of the implications.
– For local flight it’s required to review the price and number of flight and ensure no one touch that market.
– For international, they need to open more international line as lots of people prefer direct flight , is good to show the gap between Oman air ,Qatar air and Emirates airline, It’s a big gap.
This assignment is to show also more thinking so please consider this poit.
The submission will be in the form of a consultant’s report. The exact presentation style will be at your discretion, but should be a professional, businesslike report. It should also use Harvard referencing. Guidance will be provided in classroom sessions.
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