Full Business Plan
Each of you will submit an individual business plan of approx 3000 words not counting tables, diagrams or appendices.
Over the semester you have worked on you plan as a group so the information used in the plan may be common and this as a group you can submit one copy of this material to support each of the individual group members plans. Your video presentation in October will be taken into account as well.
However in the individual plan you can take your own ideas about how the business might operate independent of your group, for example one student could target a premium market and another a mass market each would have, as a consequence, a very different plan. In the case of a business plan, there is no right, well defined answer. There is your answer and it must be backed up by your analysis of the market and a reasonable financial plan.
The assignment is due on the 17th December 2015.
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