acquisition, merger, and re-branding of TUI Travel

For this task, you need to gather information from news and reports about acquisition, merger, and re-branding of TUI Travel to discuss how a world-leading operator face its challenges and modify its strategy for future development.
 

1. Introduction

This assignment includes two separate tasks. You need to address both tasks.

Task 1 is based on a case study of TUI Group
2. Details of the assignment tasks
Task 1 – 800 words (25% of the assignment mark):
For this task, you need to gather information from news and reports about acquisition, merger, and re-branding of TUI Travel to discuss how a world-leading operator face its challenges and modify its strategy for future development.
Task 1 must be presented in essay format (no subheadings) and include a reference list.

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