you will utilize the work you completed for the Week 4 pap For your final paper you will utilize the work you completed for the Week 4 paper to write your report for Mr. Schultz and incorporate the Instructor feedback and aspects of the material from the previous week; including aspects of the sampling process and data preparation. Include the following in your final paper: Your selection and justification of the main target customer segments to be used. Selection of the city in which to test market this product and justification of your selection. How this product will achieve a competitive advantage over main competitors in this market. How this product needs to be adapted to local conditions. Choice of suppliers for this store Use of indigenous personnel for this store and choice of local and centralized controls. Market entry strategy (Sole ownership joint venture licensing agreement) and justification. List of major risks for this project that may be expected and how they will be controlled. This paper should have at least 12 references of which at least eight should be from primary sources. Your research is secondary research but will also use published articles from primary sources (original writings including textbooks and peer reviewed marketing journals). Recommended length: 12-16 pages Both the Week 4 and Week 6 papers do not ask you to do your own primary marketing research. You will use secondary research and the primary sources provided (textbooks and peer reviewed journal articles from the ProQuest database). Primary research is defined as expensive original research done by a person or company to answer specific research questions. Secondary research is defined as already published research which has been completed by others for other research goals.
