responsiveness price)? martin-dm / E+ Collection / Getty Images TOPIC 2: Consumer Decision Making Process PROMPT: Describe the decision-making process for a Tesla Cybertruck vehicle through input (marketing efforts) processing (recognition and evaluation) and output (purchase). Include specific components of each stage such as sociocultural environmental factors motivations and postpurchase evaluation. Frederic J. Brown / AFP / Getty Images TOPIC 3: Loyalty Schemes PROMPT: Loyalty schemes have a long history beginning with the early airline frequent flyer programs. Today this concept has been applied to many industries including restaurants apparel fitness entertainment etc. Choose a loyalty program that you find beneficial or once found beneficial. Based on your knowledge of customer retention and customer lifetime value discuss how this loyalty scheme influences or influenced your consumer behavior. Then describe two ways that the loyalty program benefits or benefited you as the customer and three or more ways that loyalty program benefits or benefited the company. If you no longer find this program beneficial why? MStudioImages / E+ Collection / Getty Images
