Data was collected by a large car manufacturer concerning a newprototype car the Cielo. Thirty carefully selected respondentswere shown the car and fully briefed about its capabilities. Thedata collected included age in years gender social statusrangingfrom 10 low status to 30 high status measured by Likert scale;attitude toward the Cieloranging from 6 negative attitude to 30positive attitude measured by Likert Scale; and intention topurchase the Cieloyes or no. Use the previous scenario to identifythe following: Whether the data is qualitative or quantitative Themeasurement level for each variable Justify your answer with yourunderstanding of four levels of measurement. Develop 1 to 2research questions that could be answered by the data. Discuss howthe findings might help with business decision making.

error: Content is protected !!