An essential part of expanding an online real estate management business is determining the viability of this service or product being sold. To achieve this, one needs to perform market research in an effort to gain information on the level of demand for such service or product one is planning to offer, as well as where potential buyers can be found. Then an examination of the competition in that marketplace, which is the internet, should be carried out in order to find out where an individual stands. Finally, a market or position niche should be established for the real estate management service or product.

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