To critically review literature relating to online compulsive buying behaviour.
Define Compulsive Buying Behavior
Cite various authors who have defined the term
To outline characteristics of online compulsive buyers
What are the characteristics of compulsive buyers? Are they male, female, poor, rich, low self esteem etc
Cite research by reputable researchers, what do they think influences people to buy compulsively
To investigate factors that encourage compulsive buying behavior among online clothing shoppers
What marketing factors encourage buyers to buy compulsively? Is it price, sale signs,?
What research has been done in this area and what are these researchers saying?
To recommend marketing strategies to take advantage of shoppers? compulsive behavior
What should your company do to increase sales by taking advantage of the above factors?
Look at your product, your price, your promotion and place(distribution)
