Develop a marketing plan for the successful developmentcommercialization and introduction of any product of your choice inthe market place. You are required to: (1) analyze the generalbusiness situation in detail including organizational strengthsand weaknesses environmental opportunities and threats industrytrends and direct and indirect competition. Based upon yoursituation analysis you will (2) develop an organizational missionand forecast performance goals. Based upon your objectives youwill (3) create a marketing strategy. Based upon your strategy youwill (a) segment and target potential customers. Based upon yourcustomer targets you will (b) choose an appropriate and integratedmarketing mix including: products and services pricing promotionand advertising distribution and location and other elements ofthe marketing program the summary and specific recommendationsfor the execution of the plan.

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