This is a master’s dissertation on The Effect of Customer Gender and Culture on Wine Consumption in China and Europe.
The following were the objectives:ΓΏ
i. To determine the differences in wine buying behavior between female and male customers in the Europe and China markets.
ii. To determine the effects different cultures in these markets has on wine consumption in China and Europe
iii. To determine the differences in wine consumption trends in the three markets
The first page is in the normal apa format, as requested by the student.

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