Effective Usage of E-Marketing Strategies by Successful E-Businesses in Fashion Industry after Recession
By
Reena Aris
ACKNOWLEDGEMENT
I would like to thank my supervisor for supporting me throughout my project and giving his valuable suggestions. Finally thanks to all my friends and family for their utmost support and inspiration.
DECLARATION
I, (Your name), would like to declare that all contents included in this dissertation stand for my individual work without any aid, & this dissertation has not been submitted for any examination at academic as well as professional level previously. It also represents my own views & not essentially the ones associated with university.
Signed __________________ Date _________________
ABSTRACT
The study on the effective use of E marketing strategies in the fashion industry after the recession of 2008 mainly takes into account the changes in the E-businesses and the E-Marketing strategies adopted after it. The fashion industry is an ever changing industry that takes into account different methods for introducing and advertising the new products among the people. The recession in the year 2008 made the marketers to adopt different strategies as compare to those they were working in the past. The main reasons for changing their marketing strategies and adopting different modes of business are the shortage of the financial resources. The financial resources are the most important factor that has changed the traditional way of marketing the products in the fashion and other major industries. Previously, the fashion industry was using fashion magazines for advertising of their new brands.
