Dilemma: You are the Category Manager for SaladDressings in a large supermarket chain in the South East. As it istime for the annual review of the category you have a 16 footsection that decisions need to be made as what to keepdiscontinue and what new items to bring on. You have beenpresented with potential of 23 new salad dressings. The sectionsize is not going to change. How do you decide what to delete andwhat to bring on as new items?

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