The airline industry is highly competitive is characterized by low profit margins and high fixedcosts and we may be unable to compete effectively against other airlines with greater financialresources or lower operating costs. (wikinvest.com)The above quote clearly spells out the critical challenges for organizations within the airlinesindustry. Consider the scenario for Malaysian Airlines System Bhd as they prepare to face thechallenges by the ASEAN Open Skies policy which comes into force in 2015. Discuss thecompetitor analysis emphasizing the determination of competitors objectives and strategiesstrengths and weaknesses and reactions and assess whether to attack or avoid particularcompetitors. Evaluate and explain what market strategies they should employ and why?Please see the attached asignmnet question

  
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