Project DescriptionThe objective of this individual project is for you to analyze the use of CRM technology in sales and explain the qualitative and quantitative impact of this technology investment on sales productivity sales effectiveness and competitiveness. The assignment links back to Learning Outcome #5 for the course found in your Syllabus.1. First glance through the background and scenarios provided to you in this document so you have an understanding of what you will be analyzing.2. Next you will need to learn about CRM technology. In Blackboard you have several resources available to you. Take advantage of them. Some are short videos on YouTube; others are websites on specific CRM technology companies. If you are on campus you can also visit RB 170 (Ryder Building) when it is not occupied with a course and log into the most popular web-based software application (cloud-based) Salesforce.3. Finally you will answer the questions at the end of each scenario

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