Identify the main competitive assets and the unique characteristics of Western Macedonia saleable to the world. They should sketch a roadmap leading to a destination management strategy and try to find a suitable narrative based on the markets and audiences they believe they should target to. They should iclude to their witting assignment Mapping of the Region,Policies so far applied ,Destination’s Narrative ,Destination’s branding Policy,STakeholders and Funding method,Form of DMO,Destination Marketing Planning,Market references New desired Goals in a post – pandemic environment.

  
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