Why is it necessary for an effective leader to foster an ethical and diverse organizational culture? Please talk about the connections between corporate culture, ethics, and diversity.Differentiate Market, Marketing and marketing management
Describe need, want and demand
Explain the conditions of exchange
Explain relationship marketing
Describe customer value and value proposition
Identify factors affecting consumer buying behaviour and explain how smart marketers influence on consumer buying behaviour. (20 marks)
Identify the major influences on business buyer and explain each factor of influence linking to an example of business buying. (20 Marks)
Describe retailing and explain major marketing decisions of retailer. (20 Marks)
Describe promotion or marketing communication mix and explain how a service business can use each tool in the mix on promotion effectively. (20 marks)
Define integrated marketing communication and explain how an organization effectively adapt the integrated marketing communication model.

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