Describe and discuss why the airport owner feels the need to collect information from passengers at specific points of their journey. In your answer, explain why their staff are trained to intervene in all types of problems, whether it is regarding an airport asset or an asset of their tenants or contractors. [25%] (ii) Assuming a restaurant loyalty card or app is registered to a particular person, explain how the data collected in an airport outlet can be used in an artificial intelligence (AI) system to develop customer loyalty, and what the key barrier to success is of such a system
