The communications process describes the interactions between a sender and a receiver of a message.

Watch the video “The Communications Process and IMC.” Visit YouTube and find and watch a TV commercial for McDonald’s. Post the link to the commercial in your discussion.

Analyze the commercial using the communications model. Who are the sender and receiver of the commercial?

Why are marketers at McDonald’s concerned about the encoding and decoding of the commercial?

What is the central message of the commercial? How do receivers provide feedback to the sender?

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