Write a narrative essay (minimum of 1000 words) which addresses the questions and statements below. When finished, the essay should demonstrate a thorough understanding of the READ and ATTEND sections.
A minimum of three scholarly sources are required, and all sources should be cited and referenced in APA format.
1. What is retailing? Compare and contrast specialty stores and convenience stores.
2. What is a promotion mix? Define the major tools used in a promotion mix.
3. Why is it beneficial for a firm to coordinate its marketing and sales efforts? What actions can a company take to bring its marketing and sales functions closer together?
4. Refer to the Bass Pro Shops case. Define Bass Pro Shops? targeting strategy. Does the chain provide a truly differentiated experience?edit
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