Describe the benefits/advantages and challenges/risks of using social media for public health communication.

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Harnessing social media to best achieve public health outcomes is a topic of much discussion and study in the public health community._x000D_
For this assignment, you will analyze public health communication via social media in your community. Follow a public health organization, local or national, on a social media channel (e.g., Twitter, Facebook, LinkedIn) for at least 3 weeks. In a paper of 1,000-1,250 words, address the following:_x000D_
1. Describe the benefits/advantages and challenges/risks of using social media for public health communication._x000D_
2. Describe the organization you followed and the social media channel you selected._x000D_
3. To what degree does the organization engage with users/followers (e.g., responding to questions, engaging in conversation, hosting “chats” with experts, soliciting information)?_x000D_
4. What improvements or suggestions would you make to this organization regarding its social media engagement? Why?_x000D_
Use at least three scholarly sources to support your paper._x000D_
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Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center._x000D_
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion._x000D_
Please refer to the directions in the Student Success Center._x000D_
Rubric_x000D_
Overview of Using Social Media for Public Health Communication-20% Overview is clear and comprehensive. An expert analysis of the benefits/advantages and challenges/risks of using social media for public health communication is provided._x000D_
Information Shared by Organization on Social Media-15% Excellent description of the organization followed and type of information shared on social media._x000D_
Organizational Engagement Using Social Media-15% Conclusion is comprehensive and clearly articulated._x000D_
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