General External Environment – include all areas which could impact the overall economy and companies in general
Industry Environment – identify and discuss the industry in which CrossFit operates – must include 5 Forces Analysis
Competitor Analysis – who are CrossFit’s direct competitors?
Do an Internal Analysis – to discover the strengths and weaknesses of CrossFit:
Core Competencies – identify 2 to 3 competencies; include a lacking core competency if you discover one.
Evaluate the Value Chain – where is there strength in the value chain and where can the chain be improved.
Take the Strengths, Weaknesses, Opportunities and Threats and layout a SWOT matrix.
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