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Discussion – Marketing Strategy

Respond to the following in a minimum of 175 words (this does not include re-typing the question and your sources/references). Worth a total of 15 possible points

At least one (1) APA formatted reference is required with your answer (please support your work with strong sources). Worth a total of 5 possible points:

Why is marketing research important to the development of a marketing strategy? Provide a specific example.

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