Intercultural Management in Business MAR015-2
Assignment number and title
Assignment 2: Case study
Assignment type
Case study
Weighting of assignment
Size or length of assessment
The word-limit for the assignment is 2,000 words (+/- 10%). This does not include the title page, executive summary, table of contents, reference list and appendices.
Unit learning outcomes
1 Demonstrate the following knowledge and understanding
• Identify culture specific preferences in international business context and develop appropriate rapport management strategies.
2 Demonstrate the following skills and abilities
• Demonstrate to cultural differences in impression management and ethical considerations in international management.

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