Following the five steps in the market research process, visit www.youtube.com and search for the 4 minute video called, “Domino’s Pizza turnaround”, after analyzing the video, explain how Domino’s Pizza used these five steps to save the company from failure. Explain how the company used the information gathered in focus groups to re-vamp its product, why is it important that managers and CEO’s understand the value of market research and what did you learn from the company’s experience. Your submission should be a 2 -3 page APA formatted paper, not including your title page, with a minimum of 2 resources (online/reference/publication/articles)
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