1) Explain your Crisis-Response Event. What happened? Just state the facts. What was the organization or person accused of?
2) How did the media cover it? Include sources and facts that support the media’s treatment of the Crisis-Response scandal.
3) Explain your opinion on how the media covered the event. What did they do well and what do they need to improve?
4) Explain your opinion of how the organization or person handled the scandal? Did they successfully restore their credibility and restore the public’s trust? What could they have done better?
5) What advice would you give your potential client on how to restore their credibility after being accused of wrongdoing? Take them through the process of Monroe’s Motivated Sequence.

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