The concept of integrated marketing communications describes the most prevalent promotional activity in the marketplace today. Consumers are multifaceted, and businesses know that the use of one promotional mix tool alone is no longer adequate. Include both of the following points in your discussion:

Discuss a popular national product or service that is using integrated marketing communications effectively.
Include specific examples of its promotional activities from the different promotional mix categories.
Explain why or how this national product or service’s use of their selected marketing communications tools are effective or ineffective.
Support your posting with research (a minimum of 2 sources) and content from your textbook on IMC.

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