Discuss the following five questions in-depth and provide references.
The role of marketing as a business function.
Micromarketing and macro-marketing.
The strategic role of marketing for an organization.
The use of marketing concepts in fields other than business such as non-profit marketing and politics, and
Discuss the role of marketing for your career success and for the success of your employer:
a) How you would market yourself to a potential employer?
b) Why marketing is important for your employer’s survival and prosperity?
Instructions:
The assignment is an internal assessment assignment .
When completing this assignment, students should provide detailed and substantive answers to questions by utilizing all their knowledge of marketing, and other relevant information sources.
It should be between 2-5 pages in length and follow the APA style.
It should include student’s name in the upper right-hand corner of the first page.
The page numbers should be in the top right-hand side.
Use headings/subheadings to organize your report.
Use at least three current references other than the textbook to support arguments.
All your resources should have in-text citation and full citation in the References section.
Your report’s Turnitin match score should be below 10%. Avoid quotations, instead paraphrase information from other sources. References are not included in the Turnitin score.
Do not include these: running headers/footers, a cover page, a table of contents, history, an introduction, or a conclusion.
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