McDonald’s Corporation is involved heavily in international operations. This assignment will help familiarize yourself with their international business.
https://corporate.mcdonalds.com/corpmcd/about-us/around-the-world.html (Links to an external site.)
Click on the link above. Choose a continent and then country that McDonald’s currently operates.
1. What country did you choose?
2. How do they customize their menu in that particular country to accommodate cultural differences?
3. Besides menu adaptations, what other differences have you noticed on the country’s website that are customized to that particular region of the world.
4. How many countries does McDonald’s operate?
5. What type(s) of ownership does McDonald’s partake in their international operations? (i.e. franchise, strategic alliance, joint venture)
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