Company for Review is Audi or Nordstrom.

STRATEGIC MANAGEMENT PROJECT INSTRUCTIONS PART A—Identify a Company (20 points) You will select a company for the basis of your project. It is important that you select one that is interesting, possibly useful to you in your career. Answer the following questions: 1. Describe at least three of the features of this company that you find interesting. 2. Company introduction: • Scope of business/products (In other words, who are they? What industry are they in? What products do they sell?) • Major markets or target markets • Brief history including strategic elements of its history • Vision/mission statement • Overall performance

PART B—Analysis of Market and Product (80 points) You will perform a series of market and product analyses for the company you have chosen in PART A including: 1. External Environment analysis • What macroenviornmental forces can influence the company and why? (i.e., legal-political, economic & ecological, social, and technical forces) 2. Competitor analysis • Who are the competitors? • What is this company’s competitive position? (In other words, Is the company doing better or worse than or similar to its competitors and why?) 3. SWOT and TOWS analyses • Develop SWOT and TOWS analyses for the company

PART C—Analysis of the Company’s Current Strategies (60 points) You will access the current strategies of the company you have chosen in PART A. Answer the following questions: 1. Current corporate-level strategy • What is their current corporate-level strategy(ies)? And why do you think so? • What are the strengths and weakness of the company’s current corporate-level strategy(ies)? 2. Current business unit strategy • What is their current business unit strategy(ies)? And why do you think so? • What are the strengths and weakness of the company’s current business unit strategy(ies)? 3. Current functional strategy • What is their current functional strategy(ies)? And why do you think so? • What are the strengths and weakness of the company’s current functional strategy(ies)?

Part D- Strategy Formulation & Evaluation (120 points) You have obtained various information regarding the company and its business environments and current strategies through PART A, B, and C. Now, you will need to make a strategic recommendation for the company. Answer the following questions: 1. Potential strategic alternatives: Corporate-level strategy • What other corporate-level strategy(ies) would you suggest for this company and why? • Describe how you would implement your strategies (In other words, describe steps for each major strategic initiative with their timelines) • Describe the potential risks to implement your strategies • Describe specific results you want to achieve (i.e., market, financial, and product or service goals) 2. Potential strategic alternatives: Business unit strategy • What other business unit strategy(ies) would you suggest for this company and why? • Describe how you would implement your strategies (In other words, describe steps for each major strategic initiative with their timelines) • Describe the potential risks to implement your strategies • Describe specific results you want to achieve (i.e., market, financial, and product or service goals) 3. Potential strategic alternatives: Functional strategy • What other functional strategy(ies) would you suggest for this company and why? • Describe how you would implement your strategies (In other words, describe steps for each major strategic initiative with their timelines) • Describe the potential risks to implement your strategies • Describe specific results you want to achieve (i.e., market, financial, and product or service goals) 4. How and when will you measure the success of the strategies you recommended through Q1-3?

Strategic Management Project Structure: • Contents should be summarized. • Single space in a 12-point font size. • List your answer in a number format. • Be sure to record all sources of information you have used in your assignment report. Follow APA format for the in-text citations and the reference list. • Word counts excluding the reference list.

MUST BE LABELED Part A, B, C D
o PART A: Minimum 250 words; Maximum 450 words in length
o PART B: Minimum 600 words; Maximum 800 words in length
o PART C: Minimum 500 words; Maximum 700 words in length
o PART D: Minimum 1200 words; Maximum 1500 words in length

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