Start by watching this YouTube video featuring Audi and Airbnb.

2017 Audi R8 and Airbnb

 (Links to an external site.)

Question One: From a marketing communications perspective, discuss how the creation of this video makes sense for each of these brands as well as collectively. Then discuss the importance of video platforms like YouTube to marketers today.  What were marketing efficiencies gained in this YouTube video?

Base your answer on the content Airbnb created to tie-in with the video.

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