Write a 300-word response to the following question(s)/prompt(s), include at least one APA-formatted citation/reference to a source from this lesson.

Listen to and review the film (Multimedia 3.1) again about what motivates people/teams and what makes for a truly motivational goal. Based on the speaker’s assessment, what is the number one reason organizations fail? Using the criteria Doerr outlines, 1) significant, 2) concrete, 3) action-oriented and 4) inspirational, how does this play into the success of an organization and their ability to integrate a vision and a mission into the organization?

Discuss: In thinking about your own experiences, are all goals equally motivating? Why or why not? How can an organization improve their vision and mission statements based on the principles Doerr presents to us?


Derr, J, Why the secret to success is setting the right goals (2018) Retrieved from https://www.ted.com/talks/john_doerr_why_the_secret_to_success_is_setting_the_right_goals, TEDTalks

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