The following Six Scholory sources MUST BE USED ONLY.
1.Fulgoni, G., & Lipsman, A. (2014). Digital Game Changers. Journal of Advertising Research, 54(1), 11–16. doi: 10.2501/jar-54-1-011-016
2.Fariborzi, E., Zahedifard, M. (2012). E-mail Marketing: Advantages, Disadvantages and Improving Techniques. International Journal of e-Education, e-Business, e-Management and e-Learning. doi: 10.7763/ijeeee.2012.v2.116
3.Kitchen, P. J., & Proctor, T. (2015). Marketing communications in a post-modern world. Journal of business strategy. https://doi-org.ezproxy.umgc.edu/10.1108/JBS-06-2014-0070
4.Ul Islam, J., & Rahman, Z. (2017). The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm. Telematics and Informatics, 34(4), 96–109. https://doi-org.ezproxy.umgc.edu/10.1016/j.tele.2017.01.004
5.Monferrer, D., Moliner, M. A., & Estrada, M. (2019). Increasing customer loyalty through customer engagement in the retail banking industry. Spanish Journal of Marketing – ESIC, 23(3), 461–484. https://doi-org.ezproxy.umgc.edu/10.1108/SJME-07-2019-0042
6.Opreana, A., & Vinerean, S. (2015). A New Development in Online Marketing: Introducing Digital Inbound Marketing. Expert Journal of Marketing, 3(1), 29–34.
For this essay, you will use third-person point of view.
Please do not use first person point of view (e.g., “I,” “me,” “we”) in writing this essay.
In addition, please do not use second-person point of view (“you” or “your”) in writing this essay. For example, instead of “Smith argues that, as a director, you have a duty to coordinate cybersecurity efforts…” you would write, “Smith argues that directors have a duty to coordinate cybersecurity efforts…”
Topic;How Social Media and Modern Technology Influenced Business Marketing
– Please include QUOTES and PARAPHRASES throughout the essay.
Minimum of 1350 Words
• Use size 12 Times New Roman font.
• Include the running head ( Business Marketing).
• Include page numbers.
• Include a title page.
• Include a “References” page on which you list the articles in APA style
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