Choose one of your favorite brands. In your initial discussion post, explain what about the brand makes it compelling to you. How does the company use marketing to communicate the brand? Identify at least one way that the company could improve its brand communications. What should the company consider to avoid unethical marketing? How could unethical marketing affect its brand?
(does not really require the text book) just need 2 or more reference
Required Materials and Textbook(s)
Marketing Management, 15th ed. (2016). Kotler, Philip T., & and Keller, Kevin Lane.
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