Topic
Search the most recent list from Forbes of the “Highest-Paid Athletes” and the most recent list from Opendorse of the “Top 100 Highest-Paid Athlete Endorsers”. After reviewing the data, discuss what differences you see between team/individual athletes or male/female athletes. What constitutes an effective athlete endorser in today’s social and digital world? Provide an example of one athlete NOT on these lists that would be worthy of sponsorship, and discuss why, along with a brand that would be a good fit to invest in your chosen athlete.
USE THIS LINK AS SOURCE: https://www.sportsbusinessdaily.com/Journal/Issues/2015/12/14/Opinion/Bill-Sanders.aspx?hl=How+athletes+can+compete+in+celebrity+endorsement+market&sc=0
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